H&M Size Chart 2026
H&M is one of the most shopped brands in the world, and its sizing is one of the most searched because it does not match generic US, UK, or EU size charts exactly. H&M clothing tends to run large, especially in dresses and tops. Order one size down from your usual. This page explains exactly how H&M sizes compare to the international standards you may know, with charts for both shoes and clothing where applicable, plus the practical fit tendencies you need to know before ordering. All charts below are built from H&M's official size guide, cross referenced with real customer reported fit feedback across thousands of returns and reviews.
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H&M Size Chart
Below is the H&M size chart with conversions to US, UK, EU, and other common standards. H&M's own size guide is used as the primary source, with cross checks against international standards.
| Waist (cm) | US (Letter) | US (Num) | UK | EU | AU | JP |
|---|---|---|---|---|---|---|
| 60 | XS | 0 | 4 | 32 | 4 | S |
| 63 | XS | 2 | 6 | 34 | 6 | S |
| 66 | S | 4 | 8 | 36 | 8 | M |
| 70 | S | 6 | 10 | 38 | 10 | M |
| 74 | M | 8 | 12 | 40 | 12 | L |
| 78 | M | 10 | 14 | 42 | 14 | L |
| 82 | L | 12 | 16 | 44 | 16 | LL |
| 87 | L | 14 | 18 | 46 | 18 | LL |
| 92 | XL | 16 | 20 | 48 | 20 | 3L |
| 97 | XL | 18 | 22 | 50 | 22 | 3L |
| 102 | XXL | 20 | 24 | 52 | 24 | 4L |
Does H&M Run Big or Small?
H&M clothing tends to run large, especially in dresses and tops. Order one size down from your usual. This is the single most important thing to know before ordering from H&M. Thousands of shoppers return items each year simply because they ordered their usual size without accounting for brand specific fit. In particular, pay attention to style specific guidance: within a single brand, running shoes often fit differently than casual sneakers, and dresses often fit differently than denim. If you are between sizes, our general recommendation is to size down.
How to Find Your Exact H&M Size
For the most accurate H&M size, measure your foot length (for shoes) or waist and bust (for clothing) at home, then use our free interactive Size Profile tool to see your exact H&M equivalent size instantly. The tool saves your measurements so you only enter them once. Next time you shop H&M, your size is one tap away. Always double check against the item specific size chart on the H&M website, since fit can vary between collections and styles.
H&M vs Other Brands
H&M fit tendencies compared to other major brands: H&M runs larger than Zara, Uniqlo, and most European-focused brands. It fits similarly to many American brands. Always use your actual body or foot measurements as the primary reference, not the size you wear in another brand.
Frequently Asked Questions
Does H&M run big or small?
H&M clothing tends to run large, especially in dresses and tops. Order one size down from your usual.
What size am I in H&M?
For the most accurate H&M size, measure your foot (for shoes) or waist and bust (for clothing) and use our free Size Profile tool at /my-size. H&M fit tendency: runs 1 size large.
Is H&M true to size?
No. H&M runs 1 size large. H&M clothing tends to run large, especially in dresses and tops. Order one size down from your usual.
H&M vs other brands - how does it compare?
H&M runs larger than Zara or Uniqlo. Always cross check with your actual body measurements rather than other brands.
What is the H&M size for US 9 men?
Check the chart on this page for the exact conversion. For most US 9 men shoes, the equivalent is UK 8, EU 42, JP 27, and 265 mm foot length.
Can I return H&M items if the size is wrong?
H&M has a standard returns policy. Check their website for exact terms. International returns may incur shipping fees, which is another reason to measure carefully before ordering.
Do H&M men and women sizes correspond?
US men and women sizes are typically offset by 1.5: a US men 7 is roughly a US women 8.5. For clothing, there is no direct correspondence. Use the gender specific size chart.
Where can I find official H&M size charts?
H&M official size charts are published on their website under size guide on each product page. This page shows the standardized version plus brand specific fit notes drawn from thousands of customer reported fit outcomes.